In Know
What You're FOR, entrepreneur and thought leader Jeff Henderson makes it
clear that if we want to change the world with our products or our mission,
then we must shift the focus of our messaging and marketing. Rather than
self-promoting, we must transform our organizations to be people-centric. This
sounds like a no-brainer, but looking closer shows just how little this is true
and how impactful the change would be if it were. Whether you're a business
leader, a change advocate, or a movement maker, Know What You're FOR will
help you - and your organization - thrive.
It's what
happens when you create an organization focused on who it is FOR. This is the
future. Thriving organizations will be more concerned with becoming raving fans
of their customers than they are trying to convince customers to become raving
fans of the organization. This isn't theory. Jeff Henderson has experienced
it.
Working
with companies like Chick-fil-A and the Atlanta Braves, then serving as a
pastor for 15 years at one of the country's largest and most influential
churches, North Point, Jeff knows what success looks like for healthy
organizations and healthy lives. With fascinating stories from a host of
entrepreneurs and Jeff's remarkable career, Know What You're FOR equips
you with a simple strategy and the tools for extraordinary growth. You'll
discover how to:
·
Work FOR your current and future customers with
a new, effective method
·
Be FOR your team and help your people reach
full potential
·
Create a ripple impact by being FOR your
community
·
Live and work your best by caring FOR yourself
In a hypercritical, cynical
world, one that is often known for what it's against, let's be a group of
people known for who and what we're FOR. It's a powerful strategy for
business. But more importantly, it is a revolutionary way to live.
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